Meet the Directors

The board of Pasture for Life is currently made up of directors representing a wide and varied set of expertise suited to the running of a farmer-led organisation.

Johnnie Balfour - Chair

Johnnie Balfour

Chair

Combining skills and passion in farming and accountancy

More about Johnnie Contact Johnnie

Jimmy Woodrow - Chief Executive

Jimmy Woodrow

Chief Executive

Bringing the day to-day-leadership and operational perspective to the Board

More about Jimmy Contact Jimmy

Ian Boyd - Vice Chair

Ian Boyd

Vice Chair

Helping PfL to have a significant role in the new ELM scheme

More about Ian Contact Ian

Oliver Hemsley - Non-Executive Director

Oliver Hemsley

Non-Executive Director



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Gillian Butler - Non-Executive Director

Gillian Butler

Non-Executive Director

Academic researcher looking to enhance the sustainability of food from our animals – reducing its environmental impact and understanding how we can improve its nutritional qualities

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Liz Genever - Non-Executive Director

Liz Genever

Non-Executive Director

Extremely passionate about the ruminant sector and the benefits it can have in terms of sustainability, landscape restoration, carbon storage and the health benefits of red meat and dairy products

More about Liz Contact Liz

Roger Kerr - Non-Executive Director

Roger Kerr

Non-Executive Director

Using 20-year experience of working for a farmer co-operative in delivering brand products to the market alongside accreditation experience to help support the future development and success of Pasture for Life.

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Jon Thornes - Non-Executive Director

Jon Thornes

Non-Executive Director

Helping Pasture for Life work with Parliament more to get the laws and regulations written that will help PfL thrive.

More about Jon Contact Jon

Catherine Broomfield - Non-Executive Director

Catherine Broomfield

Non-Executive Director

Pasture For Life's ethos and mission is one that Catherine strongly shares.

More about Catherine Contact Catherine

Nikki Yoxall - Technical Director

Nikki Yoxall

Technical Director

Nikki oversees Knowledge Generation (research and evidence building) and Knowledge Exchange activity

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Kate Bradshaw - Marketing Operations Director

Kate Bradshaw

Marketing Operations Director

Kate oversees marketing, digital and operations activity

More about Kate Contact Kate

Former Directors

Dr John Meadley – Life President - Co-Founder

Dr John Meadley – Life President

Co-Founder

Responsible for moving the flock forward in the right direction (affectionately known as the Sheepdog).

More about John

Fidelity Weston – Honorary Vice President - Former Chair

Fidelity Weston – Honorary Vice President

Former Chair

Leading initiatives to develop Pasture for Life supply chains across the UK, as well as the grazing of bio-diverse pastures.

More about Fidelity