Meet the Directors
The board of Pasture for Life is currently made up of directors representing a wide and varied set of expertise suited to the running of a farmer-led organisation.

Johnnie Balfour
Chair
Combining skills and passion in farming and accountancy
More about Johnnie Contact Johnnie

Jimmy Woodrow
Chief Executive
Bringing the day to-day-leadership and operational perspective to the Board
More about Jimmy Contact Jimmy

Ian Boyd
Vice Chair
Helping PfL to have a significant role in the new ELM scheme
More about Ian Contact Ian

Gillian Butler
Non-Executive Director
Academic researcher looking to enhance the sustainability of food from our animals – reducing its environmental impact and understanding how we can improve its nutritional qualities
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Liz Genever
Non-Executive Director
Extremely passionate about the ruminant sector and the benefits it can have in terms of sustainability, landscape restoration, carbon storage and the health benefits of red meat and dairy products
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Roger Kerr
Non-Executive Director
Using 20-year experience of working for a farmer co-operative in delivering brand products to the market alongside accreditation experience to help support the future development and success of Pasture for Life.
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Jon Thornes
Non-Executive Director
Helping Pasture for Life work with Parliament more to get the laws and regulations written that will help PfL thrive.
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Catherine Broomfield
Non-Executive Director
Pasture For Life's ethos and mission is one that Catherine strongly shares.
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Nikki Yoxall
Technical Director
Nikki oversees Knowledge Generation (research and evidence building) and Knowledge Exchange activity
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Kate Bradshaw
Marketing Operations Director
Kate oversees marketing, digital and operations activity
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Former Directors

Dr John Meadley – Life President
Co-Founder
Responsible for moving the flock forward in the right direction (affectionately known as the Sheepdog).
More about John

Fidelity Weston – Honorary Vice President
Former Chair
Leading initiatives to develop Pasture for Life supply chains across the UK, as well as the grazing of bio-diverse pastures.
More about Fidelity