Meet the Directors
The board of the Pasture-Fed Livestock Association is currently made up of directors representing a wide and varied set of expertise suited to the running of a farmer-led organisation.
Dr John Meadley – Life President
Co-Founder
Responsible for moving the flock forward in the right direction (affectionately known as the Sheepdog).
More about John Contact John
Fidelity Weston – Honorary Vice President
Former Chair
Leading initiatives to develop Pasture for Life supply chains across the UK, as well as the grazing of bio-diverse pastures.
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Johnnie Balfour
Chair
Combining skills and passion in farming and accountancy
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Ian Boyd
Vice Chair
Helping the PFLA to have a significant role in the new ELM scheme
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Jimmy Woodrow
Executive Director
Bringing the day to-day-leadership and operational perspective to the Board
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Alistair Stobie
Director
Bringing experience in lobbying government. It’s not just in agriculture that the government is making poor choices
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Gillian Butler
Director
Academic researcher looking to enhance the sustainability of food from our animals – reducing its environmental impact and understanding how we can improve its nutritional qualities
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Simon Cutter
Director
Giving input on consumer needs as well as practical, regenerative farming
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Liz Genever
Director
Extremely passionate about the ruminant sector and the benefits it can have in terms of sustainability, landscape restoration, carbon storage and the health benefits of red meat and dairy products
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Roger Kerr
Director
Using 20-year experience of working for a farmer co-operative in delivering brand products to the market alongside accreditation experience to help support the future development and success of the PFLA
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Jon Thornes
Director
Helping the PLFA work with Parliament more to get the laws and regulations written that will help the PFLA thrive
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Catherine Broomfield
Director
Pasture For Life's ethos and mission is one that I strongly share and I hope that I can bring all the different parts of my life experience to be of use to the cause.
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Denise Walton
Director
With my combined experience of farming, ecology, habitat management, direct meat sales and butchery management I believe I can contribute to the PFLA remit and ethos of regenerative livestock and pasture-for-life farming practices, biodiversity encouragement and the promotion of pasture beef and lamb to the public.
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Former Directors
Fidelity Weston – Honorary Vice President
Former Chair
Leading initiatives to develop Pasture for Life supply chains across the UK, as well as the grazing of bio-diverse pastures.
More about Fidelity
Dr John Meadley – Life President
Co-Founder
Responsible for moving the flock forward in the right direction (affectionately known as the Sheepdog).
More about John