Meet the Directors

The board of the Pasture-Fed Livestock Association is currently made up of directors representing a wide and varied set of expertise suited to the running of a farmer-led organisation.

Dr John Meadley – Honary President - Co-Founder

Dr John Meadley – Honary President

Co-Founder

Responsible for moving the flock forward in the right direction (affectionately known as the Sheepdog).

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Fidelity Weston – Honary Vice President - Former Chair

Fidelity Weston – Honary Vice President

Former Chair

Leading initiatives to develop Pasture for Life supply chains across the UK, as well as the grazing of bio-diverse pastures.

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Johnnie Balfour - Chair

Johnnie Balfour

Chair

Combining skills and passion in farming and accountancy

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Ian Boyd - Vice Chair

Ian Boyd

Vice Chair

Helping the PFLA to have a significant role in the new ELM scheme

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Jimmy Woodrow - Executive Director

Jimmy Woodrow

Executive Director

Bringing the day to-day-leadership and operational perspective to the Board

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Alistair Stobie - Director

Alistair Stobie

Director

Bringing experience in lobbying government. It’s not just in agriculture that the government is making poor choices

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Gillian Butler - Director

Gillian Butler

Director

Academic researcher looking to enhance the sustainability of food from our animals – reducing its environmental impact and understanding how we can improve its nutritional qualities

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Simon Cutter - Director

Simon Cutter

Director

Giving input on consumer needs as well as practical, regenerative farming

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Liz Genever - Director

Liz Genever

Director

Extremely passionate about the ruminant sector and the benefits it can have in terms of sustainability, landscape restoration, carbon storage and the health benefits of red meat and dairy products

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Roger Kerr - Director

Roger Kerr

Director

Using 20-year experience of working for a farmer co-operative in delivering brand products to the market alongside accreditation experience to help support the future development and success of the PFLA

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Stuart Meikle - Director

Stuart Meikle

Director

Well placed to further develop the activities of the PFLA in Ireland

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Jon Thornes - Director

Jon Thornes

Director

Helping the PLFA work with Parliament more to get the laws and regulations written that will help the PFLA thrive

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Catherine Broomfield - Director

Catherine Broomfield

Director

Pasture For Life's ethos and mission is one that I strongly share and I hope that I can bring all the different parts of my life experience to be of use to the cause.

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Denise Walton - Director

Denise Walton

Director

With my combined experience of farming, ecology, habitat management, direct meat sales and butchery management I believe I can contribute to the PFLA remit and ethos of regenerative livestock and pasture-for-life farming practices, biodiversity encouragement and the promotion of pasture beef and lamb to the public.

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Former Directors

Fidelity Weston – Honary Vice President - Former Chair

Fidelity Weston – Honary Vice President

Former Chair

Leading initiatives to develop Pasture for Life supply chains across the UK, as well as the grazing of bio-diverse pastures.

More about Fidelity

Dr John Meadley – Honary President - Co-Founder

Dr John Meadley – Honary President

Co-Founder

Responsible for moving the flock forward in the right direction (affectionately known as the Sheepdog).

More about John