Our mission

Our Mission

The Pasture-Fed Livestock Association promotes the unique quality of produce raised exclusively on pasture, and the wider environmental and animal welfare benefits that pastured livestock systems represent.



That Pasture for Life becomes a part of everyday language. It will represent:

  • To farmers - an efficient, sustainable, profitable and rewarding system of livestock production
  • To the public - wholesome food that delivers high standards of animal welfare and environmental stewardship
  • For future generations - respect for our finite resources and an efficient use of the food the earth provides