About Us

In 2009, a small group of British farmers decided to join together to extol the wide-ranging benefits of producing meat from animals fed exclusively on pasture. They formed the Pasture-Fed Livestock Association — now Pasture for Life.

Since then, the PfL has developed, on a very limited budget, into an active, credible organisation that successfully champions the virtues of grass-based farming and meat production.

Run as a Community Interest Company (CIC) since 2011, the membership includes farmers, butchers, retailers and consumers – all with a passion to increase the supply and market for pastured meat.

A set of Certification Standards has been developed to define what pasture fed farming really means. Only Certified Farmers who adhere to these rules can market their meat under the Pasture for Life brand.

Outlets that sell 100% pasture fed Beef and Lamb and 100% pasture fed dairy are publicised on this website and in other promotional campaigns.

The Association is led by the views and wishes of its members and a Board of Directors manages the daily affairs according to the constitution.

An active internet discussion forum and regional groups offer support and information to farmers, allowing them to pool their knowledge and to collaborate.

Membership is open to anyone – not just farmers

If you would like to support our work promoting the virtues of grassland farming and the food derived from it – join us today!