Liz Genever
Non-Executive Director

The Pasture for Life members are providing the leadership that is needed to help policy makers, consumers and other farmers appreciate that we are part of the solution.
Through Liz’s work in the grass and forage sectors in the last fifteen years she has developed a wide-ranging network of people. She continually learns from the members and strives to understand how they are going to deal with the next challenges – reduction in subsidies, changes to market opportunities and different requirements due to new government policy. Members of PfL are innovators in terms of utilisation of pasture and developing new markets for their products: Liz helps to facilitate conversations between members and non-members to share the knowledge and grow the membership.
Liz is a trustee of British Grassland Society, committee member of Sheep Veterinary Society, founder of Carbon Calling and chair of a local community group. For Liz, being a member of the PfL board means more than just turning it up: it is being enthusiastic and, when necessary, being willing to challenge what is happening to ensure the decisions are well thought through and will benefit the membership.
Contact Liz