Roger Kerr
Non-Executive Director

Roger comes from a farming background and has worked on various farms over the years. He helped establish Calon Wen, the Welsh organic dairy farmers co-operative in 2000 and became their MD. Calon Wen were the first ever to secure a branded organic milk listing in a U.K. major retailer along with developing branded butter and cheese lines. Roger also ran Calon Wen’s sister company Calon Wen Dairy Products, their chilled delivery business. He is Chief Executive of Organic Farmers & Growers CIC. OF&G are a community interest company certifying around a 30% of the UK organic sector and over 50% of the UK organic land area. OF&G also currently provide certification for the PfL scheme.
While Roger is committed to the development of organic food and farming, he also recognises that organic does not suit everyone. He seeks to develop other broader codified and verifiable agroecological approaches. PfL is the first organisation to develop a recognised, UK centric agroecological livestock-based accreditation and with the increasing need to secure recognition within the supply chain and with consumers of the necessity, and importantly the value, of pasture based meat PfL has a critical role in fulfilling this market and delivering this message.
Contact Roger