Eat Less but Better Meat

Eat Less But Better Meat

This discussion paper, prepared jointly by the World Wide Fund for Nature (WWF) and the Food Ethics Council (FEC), suggests how we might address the multiple challenges of climate change, water scarcity, land use change, biodiversity loss, obesity and malnutrition, global poverty and inequalities in a more affluent world of nine billion people by 2050.

The conclusion often reached is that reduced meat consumption in developed countries is a key part of the solution. However, this report takes the first step towards encouraging ‘less but better’ meat consumption – in an attempt to move the debate beyond the contentious issue of simply urging people in the UK to eat less meat.

Additional Information

Read the full Report (PDF): WWF Prime Cuts Food Report 2013

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