PFLA seeks new chairman

John Meadley, who has led the PFLA so ably since 2011, has now stepped down. The organisation is now looking for a new chairman to build on the firm foundations that have been developed so far.

The PFLA has become known as the ‘go to’ membership organisation for farmers and other interested individuals, wishing to explore the potential for farming ruminant livestock profitably purely from pasture.

This members’ organisation is positioned to influence the future of UK Agricultural policy, as the value of wholly pasture-fed farming is increasingly being recognised, bringing with it public goods such as better human health, animal welfare and environment/wildlife.

There is a growing membership of 320 individuals, mainly farmers – with 54 Pasture for Life certified farmers and 34 certified butchers.

The biggest challenge is to ensure the organisation is financially self-sustaining into the future and to grow the market for Pasture for Life certified products.

The association is seeking someone for this unpaid position with gravitas, experience and a strong and visible passion and commitment to the PFLA, its strategic objectives and mission.

This person will head up a committed and professional board of directors that is actively engaged in taking the organisation forward, and a membership that is keen to learn, innovate and be involved.

The office is based in Cirencester where there is a full time general manager and membership and office manager, with support from a small number of very part-time staff. Having a chairman located reasonably near to the office would be an advantage.

Board meetings are currently held twice a year, but there are regular Skype meetings to ensure full and regular engagement of all directors.

The board has been preparing for the arrival of a new chairman who is unlikely be able to put in the hours that John Meadley did. To this end, the general manager and directors have taken on many of the roles previously fulfilled by him. The new director will be expected to work for around two days a month – but the actual amount of time/work is to be discussed with interested individuals.

A more detailed description of the PFLA achievements to date and the role of chairman are available here.

For more information and to discuss this role further, contact PFLA director Fidelity Weston on [email protected] or 07867 797116.

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