Russ Carrington, who has been at the helm of the Pasture-Fed Livestock Association for the past five years as Executive Secretary has been promoted to General Manager.
He is now responsible for overseeing the growth and development of the organisation as a strong and effective membership organisation.
Russ is a knowledgeable yet approachable front man – and tirelessly promotes the benefits of grass-fed products for animals, farmers and consumers.
He has twice featured on BBC TV Countryfile and has spoken at many conferences, not least the International Nuffield Conference in Nottingham in 2017 – discussing how farmers can add value through the health agenda.
Although Russ grew up on his family’s farm in Herefordshire he left to study Civil Engineering at Cardiff University and to follow a different career. However, after a few years of office life and a stint of international travel he decided to return to full-time farming. He brought with him a string of off-farm skills and a passion for embracing the challenges of food production in the 21st century.
He helped to manage Caplor Farm, a 326ha (800 acre) mixed farm in Herefordshire for nearly two years, before taking the opportunity to become executive secretary for the Pasture-Fed Livestock Association in 2012.
Russ is very active in the Young Farmers movement both nationally and internationally, where he is chairman of Rural Youth Europe. He previously chaired the Agricultural and Rural Issues (AGRI) steering group for the National Federation of Young Farmers Clubs in England and Wales.
He writes in local village magazines to help explain the work of farmers and sat on Defra’s Green Food Project Steering Group, which considered the actions required to improve the sustainability of the British food and farming industry.
In 2010, conscious of the need for change in much of the rural sector he established a Transition Farming Movement in Herefordshire, which brought together farmers and foodies to discover opportunities that can lead to sustainable farm practices and resilient rural communities. This ultimately led him to the first meeting of the Pasture-Fed Livestock Association. He is now also a director of the Herefordshire Rural Hub.Contact Russ