Exciting job opportunity to grow the market for Pasture for Life meat and dairy products

Consumer demand for food produced in a more sustainable way is rising. Pasture for Life certified products fit in this growing category and here at the Pasture-Fed Livestock Association (PFLA) we are keen to promote these products to both consumers and retailers.

We feel the time is absolutely right to place top priority on this and we are looking for individuals who can take a strong lead and work at the heart of the PFLA to grow sales opportunities.

The PFLA is seeking interest from individuals who can take a strong lead in delivering a new strategy that will see a significant increase in sales of Pasture for Life meat and dairy products.  The job outline below is deliberately wide ranging as we are keen to see what people feel they can offer us and it may well be that there is not just one person who is able to make this all happen.

We would like to hear from people who have experience and proven success in some or all of the following:

  • Growing retail markets
  • Consumer communications
  • The meat industry
  • Growing a business
  • Fundraising

This opportunity would suit someone with energy, enterprise and an absolute determination to move a small cutting-edge organisation into a real force in the market.

The PFLA is a membership organisation of over 500 members, mainly farmers, who believe passionately in the benefits of rearing ruminants entirely from pasture.  We have an IPO accredited certification scheme, Pasture for Life, and want to see our farmers certified produce on retail shelves.  We currently have funding to bring in new sales/consumer/marketing facing skills to the organisation.  Part of the job will be to secure the long-term financial security of this role and the future for the PFLA.  We would like to hear what you think you can do for us.

For further information about the role please send an expression of interest by email to our Vice Chairman, Fidelity Weston at romshed@weald.co.uk by 13th October 2019. Fidelity is happy to speak to interested parties and tell them more about this opportunity in response to an email.

Flexible working, could be home-based, remuneration based on experience.


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