Simon Mellin

Former Director

Simon Mellin - Former Director

Simon Mellins food retail business Roaming Roosters is founded on sustainable farming practices and many similar values to the PFLA. Following the growth of his business, Simon believes there is now a definite need for an accreditation scheme like Pasture for Life, which differentiates and promotes certified 100% grass-fed meat 

Simon brings a strong commercial angle to the Association, and will be able to introduce many contacts to help the Pasture for Life brand to grow and eventually be large enough to take to the mass market.

He congratulates the team on the tremendous progress made so far, and is looking forward to helping to secure more supply from farmers and create more demand from consumers.

Contact Simon