What are the Benefits?

Buying Pasture Meat is good for consumers, the environment and for farmers.

Consumers

What Are The Benefits Beef

Pasture Beef is better for human health than grain-fed beef in ten different ways:

  • Lower in total fat
  • Lower total and saturated fat content
  • Higher in total omega-3 fatty acids (good fats)
  • A healthier ratio of omega-6 to omega-3 fatty acids
  • Higher in conjugated linoleic acid (CLA), a potential cancer fighter
  • Higher in vaccenic acid (which can be turned into CLA)
  • Higher in vitamin E
  • Higher in B vitamins
  • Higher in beta-carotene
  • Higher in the minerals calcium, magnesium and potassium

Many of these also apply to Pasture Lamb.

Perfect for Paleo and CrossFit followers

Growing interest in the Paleo Diet™ (caveman/Stone Age) is boosting demand for grass-fed meat.

Meat is an essential part of the human diet. People who eat according to Paleo principles seek Pasture Beef and Lamb, because they know this is the healthiest kind of meat you can buy.

Followers of the burgeoning network of CrossFit gyms are also on the look out for healthy meat from grass-fed animals to support their intensive physical training programmes. The benefits associated with eating Pasture Meat are also recognised by many elite sportsmen and sportswomen and sports teams competing at the highest level.

The Environment

Species Rich Grass

Pasture Farming is environmentally-friendly farming

  • Pasture farmers sow lots of legumes such as white and red clover in their fields. These help the other grasses and plants grow without the need for chemical-based fertilisers, which can make the soil acid and unhealthy. These artificial fertilisers are also expensive and made from non-renewable sources of energy.
  • Grazing animals return nutrients and organic matter back to the ground as they pass by and deposit their dung. This natural process ensures the soil remains healthy and fertile.
  • Pasture farms are alive with wildlife including many flowers, insects, birds and mammals.
  • The carbon footprint of grass farms is significantly lower than that of farms where cereal crops are grown to feed the animals. Grassland helps to capture and store carbon so less is released into the air to harm the atmosphere.
  • Much of the soya imported into the UK to feed farm animals is grown on land that has been cleared of native tropical forest.
  • Farmers selling meat certified by the Pasture-Fed Livestock Association are not allowed to feed soya, so do not contribute to the destruction of precious resources elsewhere in the world.
  • Growing grass in between crops like wheat and barley on arable farms can help repair worn-out soils and bring them back to life.

Farmers

Grazing Cattle

Pasture Farming takes a natural, holistic approach to food production and makes good economic sense for farmers.

  • Grass and pasture crops are much cheaper to feed than growing cereals or buying-in manufactured feeds. Their cost is also more stable, varying little from one year to the next. Feeds like wheat and soya are expensive and their price can fluctuate widely.
  • Animals fed a natural diet of pasture and forage tend to be healthier requiring little veterinary attention.
  • Pasture Beef and Pasture Lamb is recognised as being high in quality. In most cases it will command a premium over meat produced more intensively.
  • Grazing animals play an important part in government schemes, which set out to enhance the countryside. Beef and sheep farmers are financially rewarded for taking part.

Producing meat from pasture is likely to be more profitable for farmers, as production costs are lower and financial returns can be higher.

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