Meat you can Trust
Meat carrying the 'Pasture for Life' logo is guaranteed to come from animals that have only ever eaten pasture and have been looked after extremely well. More often than not, they will have spent their whole life on the farm where they were born.
The 'horse meat' scandal in Britain in 2013 highlighted the long and complex chain some meat can travel from farm to plate – with shocking results.
Buying Pasture Beef and Pasture Lamb from a supplier who has been certified by the Pasture-Fed Livestock Association eliminates this risk. Their production system has been independently verified to prove their animals are kept according to the 'Pasture for Life' standards.
Trace your meat
Shoppers or diners can instantly trace any meat they buy with the 'Pasture for Life' logo on it, right back to the farm it came from – simply by scanning a QR code with their smartphone, or entering a TRACKS number here.
You can’t get much clearer than that.
Some grass or all grass?
More and more meat is being promoted as grass-fed. However, until now, the term has not been clearly defined and can be applied to virtually any farming system where grass forms just part of the animal’s diet.
Our rules for producing and selling Pasture Beef and Pasture Lamb demand the animals only ever eat a natural diet of fresh or conserved pasture for their entire lives.