Great tasting pasture-fed

Buy your Pasture for Life meat from farmers and butchers whose animals are naturally reared on grass and forage crops, not grain. You won’t regret it.

Meat from animals fed on pasture for their entire lives consistently receives great feedback from consumers, including exceptional taste, flavour, texture and tenderness. It is also much healthier for humans to eat.

Pasture for Life meat reflects the qualities of the pasture it has eaten – each has its own terroir, just like wine or cheese.



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Pasture for Life meat:

  • Has great taste, flavour, texture and tenderness
  • Is healthy to eat
  • Has its own ‘terroir’