Recruitment of a Chief Executive


The Pasture-Fed Livestock Association promotes the raising of ruminant livestock exclusively on grazed and conserved pasture and forage. It is a membership organisation of farmers and butchers, working together to build the market for certified Pasture for Life beef, lamb and milk and is recruiting a chief executive, initially part-time, to build on its solid achievements and take the Pasture for Life certification mark to scale.

Established as a not-for-profit community interest company in 2011, the PFLA has developed the registered Pasture for Life Certification Mark, created an identity in the market and built a membership of over 250 – mostly farmers – to which it provides a range of services. As a small organisation with a high national profile, its success is due in large part to the commitment and effort of its volunteer farmer Directors and members. Supported with funding from the Esmée Fairbairn Foundation, it can now increase its modest staffing levels to continue to grow income through membership fees and levies. It is looking for a high-level, part-time Chief Executive to take the organisation to the next stage and ensure that it is self-financing by the end of 2018.


The role of Chief Executive

The success of the PFLA depends on its farmer members selling their products to certified market outlets, so the job has a strong focus on facilitating other people to succeed in their own businesses. Based adjacent to the Royal Agricultural University in Cirencester, the PFLA is run by a small, young team consisting of two full-time equivalents, supported by a Board of Directors and a group of committed and experienced volunteers. The ability to think strategically, to represent the PFLA at every level and keep this dedicated team working together will be essential.

The Chief Executive will be responsible for:

  • Ensuring the organisation is financially self-supporting by the end of 2018.
  • The strategic development and growth of the organisation.
  • Devising and updating the business plan.
  • Overseeing the operational activities of the organisation.
  • Supporting and co-ordinating the work of the Chairman and Board.
  • Fundraising and assessing the potential for establishing the Pasture for Life Foundation as a charitable entity to address those elements of the work that benefit the public good.

The Opportunity

This is an exciting opportunity to build the identity of the certification mark, the market for the certified produce, the farming system that underwrites it and the membership that makes it happen.  It is likely to suit someone with experience of building a business and a passion for farming and the environment or with an established career in farming and/or the meat/milk sector and who is now looking for a new challenge to grow this young dynamic organisation into a force for the future.

Further details

The appointment is initially for three days (flexible) a week with annual remuneration of £30,000 (£50,000 pro rata).  More information on the post is available here.  Expressions of interest plus CV should be sent to PFLA director Fidelity Weston via by Friday 9 December 2016.  Interviews will take place in Cirencester on December 15, 2016.

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