News Articles

Pasture for Life engages with millions of consumers during Great British Beef Week

Pasture for Life engages with millions of consumers  during Great British Beef Week

Pasture for Life has had its most successful week ever communicating its 100% grass-fed messages to consumers during Great British Beef Week.

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All About Pasture-fed Mutton

All About Pasture-fed Mutton

Eating is believing, which is why the PFLA is currently carrying out a series of meat tastings. Recently, they held a special Pasture for Life’ mutton event for the Guild of Food Writers – convened by popular food writer Hattie Ellis.

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‘Pasture for Life’ farmer on BBC World Service

‘Pasture for Life’ farmer on BBC World Service

Simon Tulett from the BBC World Service Food Chain programme recently visited ‘Pasture for Life’ beef farmer Tom Morrison to find out why he doesn’t feed maize

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Pasture for Life appoints its first Chief Executive

Pasture for Life appoints its first Chief Executive

The Pasture-Fed Livestock Association (PFLA) has appointed Dr Steve Webster as its first Chief Executive. He has been tasked with leading the organisation as it scales up production and consumption of certified 100% grass-fed beef, lamb and dairy in the UK.

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PFLA wins Innovative Community Award

PFLA wins Innovative Community Award

The team at the Pasture-Fed Livestock Association has been recognised for creating an innovative community in the recent Farm491 Agritech Innovation awards.

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